Write your content once and let every screen use it.
Headless CMS development separates what you say from where it appears. We model your content once, store it in an editing system your team can learn quickly, and deliver it by API to your website, an app or any screen that needs it.
Free audit, no obligation · In-house team since 2015 · Abbotsford studio
PROBLEMS WE SOLVE OFTEN
Content problems a headless CMS solves, and how we build it
Headless is not for every site, so we start by asking what is actually going wrong. These are the situations where it earns its place, and what we build for each.
01
“We retype the same product details for the website, the app and the printed sheet.”
WHAT WE DOWe design content types once, such as products, locations or events, store them in the CMS, and expose them through an API so the site, the app and signage read from the same entry.WHAT CHANGESFix a price in one place and every screen shows the new one.
02
“Our website crawls under the weight of themes, plugins and page builders.”
WHAT WE DOWe build a lightweight front end that fetches content from the CMS, pre-builds pages where we can, serves them from a content delivery network, and keeps the editing login away from the public site.WHAT CHANGESPages are served lighter, and the editing login is no longer part of the public site.
03
“Every redesign means rebuilding our content from scratch, and we dread it.”
WHAT WE DOWe keep content in clean, structured fields with no layout baked in, so a new front end can be built against the same API while the existing content stays exactly where it is.WHAT CHANGESA redesign becomes a new look on existing content, not a long job of retyping.
04
“My editors publish blind and only see the page once it's live.”
WHAT WE DOWe connect the CMS to a preview link that renders each draft in the real design, add review and approval roles, and let editors schedule posts ahead of time.WHAT CHANGESEditors check their work before anyone else sees it, and publishing stops being a leap of faith.
WHY IT MATTERS
Content that outlives any single website design.
A traditional CMS keeps your words and your design in the same box. That is convenient until you want the same content in a mobile app, a kiosk, a partner site or a redesigned front end, and discover it is tangled up with the layout. A headless CMS stores only the content, in structured fields, and hands it out through an API for anything to display.
It is not the right tool for every site, and we say so. A small brochure site is usually better served by WordPress or Webflow. Headless makes sense when several channels share content, when a developer team wants control of the front end, or when editors need a stricter, simpler workflow than a page builder offers. We assess that honestly before recommending a build.
SIGNS IT'S TIME FOR HELP
Content is retyped for each channel
Redesigns mean migrating everything again
Editors cannot preview before publishing
BENEFITS
What a headless CMS can do for your business
How things look once the marketing is done right.
✓01
One source of truth
Products, events and pages are kept in a single place and shared by every channel, which cuts duplicate typing and contradictory information.
✓02
Freedom to redesign
Because content lives apart from the design, you can refresh the look or change technology later without migrating everything again.
✓03
Pages that load lighter
A purpose-built front end ships only the code each page needs, which can help visitors on slow mobile connections outside the larger towns.
✓04
Safer editing and publishing
Roles, drafts, previews and approvals give a growing team a clear path from idea to published page, with a history of changes.
WHAT’S INCLUDED
Inside a headless CMS build from our team
01Content modelling workshop
02CMS selection and setup
03API and front-end build
04Draft preview for editors
05Roles and approval workflow
06Hosting on a delivery network
07Editor training and handover
TECHNOLOGY
The tools in our toolkit.
Sanity
Contentful
Strapi
Next.js
GraphQL
Vercel
HOW YOU CAN WORK WITH US
01Fixed-scope projectScope, schedule and price set up front. Suits MVPs, websites and builds with clear requirements.
02Dedicated teamDevelopers, designers and testers join your team on a monthly arrangement.
03Support retainerRegular upkeep, upgrades and improvements, with response times agreed in advance.
With our teamWithout✓One connected team✕Several vendors✓A free audit, then a clear plan✕No starting numbers to compare to✓One account lead✕Rotating contacts✓Results reported every month✕Activity reports
FAQ
Headless CMS questions, answered without the jargon
A headless CMS is an editing system that stores your content without any design attached, then delivers it to whatever displays it. Editors write in a form, not on a page. Developers build the website or app separately and fetch the content through an API. The word headless simply means the content system has been separated from the head, the part visitors see.
WordPress is often enough for a business site, and headless pays off only for particular needs. Consider it when the same content must reach a website, an app and other screens, or when you want a very light custom front end. If you mainly publish pages and posts to one site, a well-built WordPress or Webflow site costs less to build and maintain. We recommend whichever matches the job.
Projects start from $1,000 and hourly work is $50 to $99, but headless builds usually sit above the small end because both the content system and the front end are built. The quote depends on how many content types you need, the channels you serve and whether editors need previews and approvals. CMS subscription fees, where a hosted product is used, are paid to its vendor.
No, a headless site does not have to hurt search visibility, provided pages are rendered on the server or at build time rather than assembled in the visitor's browser. We generate full HTML for each page, take titles, headings, structured data and sitemaps from CMS fields, and test how pages appear to crawlers before launch. Editors keep control of the SEO fields.