Performance Max in Abbotsford lets Google’s automation show your ads on Search, YouTube, Maps, Gmail and Display from a single budget. We give it the right goals, audiences and creative, so it chases customers instead of cheap clicks.
Automation works best when you tell it what a customer is worth.
Performance Max is Google’s all-in-one campaign type. You hand it a budget, a goal, plus some images, videos and headlines, and it decides where each ad appears and who sees it. That might be a Search result, a YouTube pre-roll, a Maps pin or a Gmail promotion. It is powerful, and it is also a black box when nobody is steering.
Steering is our job. We choose the conversions Google should chase, so it learns from booked appointments and not from accidental page views. We add your customer lists as a starting signal, block searches for your own name where that makes sense, and check which channels really earn. If your account has very little conversion data, we may suggest standard search first.
SIGNS IT'S TIME FOR HELP
Google spends, but reports stay vague
Your last campaign learned from bad data
Searches for your own name eat the budget
PROBLEMS WE SOLVE OFTEN
Sound familiar?
What local owners tell us is going wrong, and what we do about it.
01
Google says it works, but you can’t see where the ads run
WHAT WE DO ABOUT ITWe read the channel and search-theme reports, then add exclusions so spend shifts toward placements that bring enquiries.
02
The campaign spends most of the budget on people who already know you
WHAT WE DO ABOUT ITBrand exclusions and negative themes push the system toward new customers instead of existing ones.
03
Results swing wildly from one week to the next
WHAT WE DO ABOUT ITSteady budgets, patience through the learning window and clean conversion data smooth out the swings.
04
Your photos and videos look nothing like your real business
WHAT WE DO ABOUT ITOur design and video team supplies fresh assets, sized and cropped for every placement Google uses.
BENEFITS
What you get.
How things look once the marketing is done right.
✓01
One budget, many surfaces
Search, YouTube, Maps, Gmail and Display share one pot instead of five separate campaigns.
✓02
Goals Google can learn from
We point the system at calls and bookings that bring revenue, not empty clicks.
✓03
Creative you control
Photos, video and headlines come from our own team, so Google never has to guess at your look.
✓04
Honest channel reporting
Monthly summaries show where ads ran and which ones led to enquiries.
WHAT’S INCLUDED
One team looks after all of it.
01Campaign structure and asset groups by service line
With our teamWithout✓Your ads run by Google, Meta and LinkedIn partners✕Self-managed accounts✓Lead tracking working before the first ad runs✕Money spent, no idea what worked✓Bids, audiences and ad creative adjusted every week✕Set-and-forget campaigns✓Reports built around cost per lead and ROAS✕Views and clicks, nothing more
It is a Google Ads campaign type that runs across Search, YouTube, Display, Discover, Gmail and Maps from one budget. You supply goals, audiences and creative, and Google’s system tests combinations to find customers. It works best when conversion tracking is accurate, because the system learns from whatever you tell it counts as a win.
Sometimes. It suits a shop on South Fraser Way with a product catalogue, or a clinic or service firm that already collects a steady flow of calls and bookings. If you only get a handful of enquiries a month, a standard search campaign usually teaches Google faster and costs less to run. We tell you which route fits before you spend.
Expect a learning period of several weeks while Google tests assets and audiences. Changing budgets or goals midway restarts that learning, so we make fewer, deliberate edits and judge results over a longer window. Your sales cycle matters too: a wedding venue looks different from an emergency plumber.
Partly. Google reports on channels and search themes, and we add checks and exclusions for the parts it exposes. You will not get the line-by-line control of a search campaign, which is why we often pair it with standard search for your most valuable keywords.