La Vie Executive Health Centre
- LOCATION
- Kanata, Downtown Ottawa and Oakville, ON
- DURATION
- Ongoing
- CAMPAIGN
- Email marketing, local SEO, photo and video production, paid ads on Google and Meta, and a redesigned website, delivered as one ongoing engagement.
Health assessments for corporate leaders, together with longevity medicine, diagnostics focused on prevention and wellness care tailored to each person.
La Vie brought us two aims. It wanted to be found more often in organic search, so that people exploring executive health did not already need to know the name. And it wanted the visitors who did arrive to go on and book an assessment, because a page that ranks but never fills the calendar has not done its job. With three sites, Kanata, Downtown Ottawa and Oakville, every visitor also needed a quick route to the right one and an obvious next step.
Executive health is a considered purchase, and the person reading the website may not be the person attending. An assistant or HR lead often does the research for a leader, weighing what is in the assessment, how long it keeps a busy executive away from work and how private it feels. Rules on health advertising in Canada put limits on a clinic’s promises, so plain explanations, visible credentials and simple booking carry the weight. A private clinic in the Fraser Valley faces the same test: answer the practical questions before anyone has to pick up the phone.
What they needed
- Be found more often in organic search
- Turn those search visits into booked assessments
What we did
- A 4-month SEO campaign
Results
How we tackled it.
- 01
Discover
We review your site, search presence, ads and nearby competitors, then show you what helps and what holds you back.
- 02
Plan
A written plan covering where to show up, what to spend and the numbers we will be measured on.
- 03
Create & launch
Designers, developers, writers and ad managers on one team, working from our Abbotsford studio.
- 04
Measure & grow
Regular reports and steady tuning, so your budget keeps shifting toward what brings in customers.
Challenges we see
in Healthcare & clinics
- 01
I search “physio near me” and my own clinic isn’t on the first screen.
WHAT WE DO ABOUT ITWe rebuild your Google profile, then give every service and clinic its own page, so Maps shows you for the treatment someone typed. - 02
Patients phone, reach voicemail and book with the next clinic.
WHAT WE DO ABOUT ITOnline booking, tap-to-call and a short enquiry form on every page, so a patient can book at 9 pm without waiting on the front desk. - 03
One wrong line in an ad could break my college’s advertising rules.
WHAT WE DO ABOUT ITWe write ads and pages to your regulator’s standards, keep claims plain and factual, and send each draft for your sign-off before anything goes live. - 04
The practice across town has far more reviews than we do.
WHAT WE DO ABOUT ITA simple request after each visit by text or email, plus a routine for answering reviews without ever sharing patient details.
What we used.
- 01Web Design and DevelopmentWebsites that win Fraser Valley customers
- 02Google Ads – PPCCalls and bookings from local searches
- 03Social Media ManagementWe run your social media for you
- 04Search Engine OptimizationBe found on Google across the valley
- 05Media ProductionVideo and photography shot locally
- 06Email MarketingEmails that bring customers back
Two linked outcomes: show up more in organic search, and convert more of those search visitors into booked assessments. With three sites to point people toward, the work also had to help each visitor find the closest one, and make booking feel like a small step rather than a chore.
Several run side by side: a website redesign, search and social ads on Google and Meta, local SEO, video and photo production, and email, with a 4-month SEO campaign among them. Because one in-house team does all of it, the ads, emails and visuals can be planned around the same redesigned site.
Organic traffic rose 85% and appointment bookings rose 40%, the results as published for La Vie. The bookings figure matters most, because it shows search visitors turning into booked assessments rather than simply reading more pages.
The thinking does: choose the one action that matters, usually a booked appointment, and build search, ads, content and email around it. A clinic in Abbotsford or Chilliwack has its own patients, nearby competitors and advertising limits, so the results would differ. A free marketing audit shows what applies to yours.
More work with results like these.
Want a result
like this?
Let us know where you want to grow. Within one business day a strategist sends back clear next steps, and there is no obligation.