Microsoft Ads in Abbotsford puts your search ads on Bing, Yahoo and DuckDuckGo, often with less competition than Google. We import and adapt your Google campaigns, so you reach a second pool of searchers without starting over.
Part of your audience searches on Bing, not Google.
Bing is the default search engine in Microsoft’s Edge browser and on Windows PCs, so plenty of people use it without ever choosing it. Yahoo and DuckDuckGo searches can show Microsoft’s ads too. If you only advertise on Google, you skip that whole group, and you pay Google prices to reach everyone else.
Starting is easier than most owners expect. Microsoft Ads can import your existing Google campaigns in one step, and we then adjust keywords, bids and locations to suit Bing’s audience. For B2B firms, such as equipment suppliers and professional practices, LinkedIn profile targeting lets you aim at job titles and industries as well.
SIGNS IT'S TIME FOR HELP
Your Google budget is stretched thin
You only advertise on one engine
Office-hours B2B searches go unanswered
PROBLEMS WE SOLVE OFTEN
Sound familiar?
What local owners tell us is going wrong, and what we do about it.
01
Google clicks in my industry have become too expensive
WHAT WE DO ABOUT ITWe test the same keywords on Bing, where lower competition can mean lower cost per click, and compare results side by side.
02
I don’t know if Bing is worth the effort for us
WHAT WE DO ABOUT ITA small-budget test with proper tracking shows whether Microsoft traffic brings calls before you commit more.
03
My customers are business owners and office staff
WHAT WE DO ABOUT ITLinkedIn profile targeting and desktop bid adjustments put your ads in front of working professionals.
04
A second ad account sounds like double the work
WHAT WE DO ABOUT ITWe import campaigns, copy the tracking and manage both accounts together, with one report covering both.
BENEFITS
What you get.
How things look once the marketing is done right.
✓01
A second pool of searchers
Reach Bing, Yahoo and DuckDuckGo users who may never see your Google ads.
✓02
Often cheaper clicks
Less competition on some searches can mean a lower price per click than Google.
✓03
Fast start from Google
Existing campaigns import quickly, then we tune them for Microsoft’s audience and settings.
✓04
B2B targeting options
Reach people by company, industry or job function through LinkedIn profile data.
With our teamWithout✓Your ads run by Google, Meta and LinkedIn partners✕Self-managed accounts✓Lead tracking working before the first ad runs✕Money spent, no idea what worked✓Bids, audiences and ad creative adjusted every week✕Set-and-forget campaigns✓Reports built around cost per lead and ROAS✕Views and clicks, nothing more
For many it is, as a smaller add-on to Google. The audience is smaller, but there is often less competition, so a modest test budget shows whether it pays. Service firms, professional practices and B2B suppliers tend to be the strongest candidates.
Yes. Microsoft Ads has an import tool that brings across campaigns, ad groups, keywords and ads. We then review what arrived, adjust match types and bids, install Microsoft’s own conversion tag and apply location targets for the Fraser Valley. Import saves time, but it does not replace tuning.
Start smaller than you would on Google. Because the audience is smaller, a modest daily budget over a few weeks is enough to learn whether your keywords and offer work there. Our fees are separate from ad spend, with projects from $1,000, and the free audit helps size the test.
Yes. Search ads bought through Microsoft Ads can also reach Yahoo and DuckDuckGo searchers, and the Microsoft Audience Network extends them to partner sites and apps. You can narrow or widen where they run, and we report on each source so you see what really brings in leads.