Cocoon SDA Care
- LOCATION
- Australia
- DURATION
- Feb 2025 – ongoing
- CAMPAIGN
- SEO, social media and PPC, since February 2025.
Specialized disability accommodation and personalized support for people with high support needs, in a safe, inclusive environment.
Cocoon’s goals were a stronger online presence, better local visibility and more qualified leads. In this field, a qualified lead is a person or family whose needs genuinely match the housing and support on offer. Cocoon needed to be found by people searching in the language of the disability sector, and to explain its accommodation and support clearly once they arrived.
In Australia, specialist disability accommodation is funded through the National Disability Insurance Scheme, so many searches use scheme terms such as NDIS and SDA. The person searching is often not the future resident but a family member or support coordinator comparing options on their behalf. They look for plain facts about the type of housing, the support provided and the location, and they need to trust a provider before making contact. Marketing in this sector has to be accurate, respectful and specific rather than promotional.
What they needed
- Stronger online presence
- Better local visibility
- More qualified leads
What we did
- Full website audit and keyword research for NDIS and SDA terms
- On-page SEO and monthly backlink building
- Branded Facebook, Instagram and LinkedIn profiles with a regular posting schedule
- Google Ads and Meta Ads setup, A/B testing and monthly ROI reporting
Results
- Improved Google rankings for key SDA-related terms
Overall, the experience was great.
More frequent progress updates or reports.
It is here because it changed our reporting. Today every account gets a monthly report plus a live dashboard.How we tackled it.
- 01
Discover
We review your site, search presence, ads and nearby competitors, then show you what helps and what holds you back.
- 02
Plan
A written plan covering where to show up, what to spend and the numbers we will be measured on.
- 03
Create & launch
Designers, developers, writers and ad managers on one team, working from our Abbotsford studio.
- 04
Measure & grow
Regular reports and steady tuning, so your budget keeps shifting toward what brings in customers.
Challenges we see
in Healthcare & clinics
- 01
I search “physio near me” and my own clinic isn’t on the first screen.
WHAT WE DO ABOUT ITWe rebuild your Google profile, then give every service and clinic its own page, so Maps shows you for the treatment someone typed. - 02
Patients phone, reach voicemail and book with the next clinic.
WHAT WE DO ABOUT ITOnline booking, tap-to-call and a short enquiry form on every page, so a patient can book at 9 pm without waiting on the front desk. - 03
One wrong line in an ad could break my college’s advertising rules.
WHAT WE DO ABOUT ITWe write ads and pages to your regulator’s standards, keep claims plain and factual, and send each draft for your sign-off before anything goes live. - 04
The practice across town has far more reviews than we do.
WHAT WE DO ABOUT ITA simple request after each visit by text or email, plus a routine for answering reviews without ever sharing patient details.
Online presence, local visibility and lead quality. As a provider of disability accommodation and support for people with high support needs, Cocoon wanted more inquiries from people whose needs fit what it offers, and to be easier to find in searches about NDIS and SDA housing.
SEO, social media and paid ads. The work includes a full website audit and keyword research for NDIS and SDA terms, on-page SEO and monthly backlink building, and branded Facebook, Instagram and LinkedIn profiles on a regular posting schedule. Google Ads and Meta Ads were set up with A/B testing and monthly ROI reporting.
The client reported +60% website traffic and +40% qualified inquiries, along with improved Google rankings for key SDA-related terms. These figures come from Cocoon’s Clutch review, where Clara Stack, Business Marketing Executive, wrote: “Overall, the experience was great.” The engagement is ongoing.
The structure can carry over: research the exact terms families and coordinators use, build pages that answer them, and support that with steady social profiles and measured ad tests. How well it works depends on your services, your region and the rules that apply in your sector. Cocoon’s numbers describe one provider’s experience, not a promise for another.
More work with results like these.
Want a result
like this?
Let us know where you want to grow. Within one business day a strategist sends back clear next steps, and there is no obligation.