Oxyderm Laser Clinic
- LOCATION
- Edmonton, AB
- DURATION
- Apr 2025 – ongoing
- CAMPAIGN
- SEO and social media optimization, running since April 2025.
A comfortable, professional Edmonton clinic that provides advanced laser treatments and skincare.
Oxyderm’s request had two parts: improve how the clinic ranks in search, and improve how it shows up on social media. In practice that meant being found in Google when someone in Edmonton looks up a laser or skincare treatment, turning up in local results thanks to a Google Business Profile that is complete and current, and keeping Instagram and Facebook busy with content that gives a feel for the clinic. Neither is a one-time project. Both rely on steady work, which is how the engagement has run since April 2025.
Laser care usually comes as a course of sessions, so people take their time choosing a clinic. They type in the treatment and the city, scan Google reviews and look through photos of the rooms to judge whether the place feels clean, calm and professional. Local search results and a thorough Google Business Profile therefore act as the front door. Posts, reels and stories support them by showing the space and the team at work, which can help a nervous first-timer book.
What they needed
- Search engine optimization
- Social media optimization
What we did
- On-page work on page titles, meta descriptions, copy and internal links
- Local SEO: tuning the Google Business Profile and building citations
- Technical fixes covering site speed, mobile use, the sitemap and indexing
- A blog post each month, plus keyword tracking and performance reports
- New social content each week, from posts to reels and stories, laid out on a monthly calendar
Results
- A steadily growing following on Instagram and Facebook, with more engagement
- A higher share of leads converting from organic and local search
Their mix of creativity, technical expertise, and personalized attention set them apart.
More frequent performance insights or real-time dashboards.
It is here because it changed our reporting. Today every account gets a monthly report plus a live dashboard.How we tackled it.
- 01
Discover
We review your site, search presence, ads and nearby competitors, then show you what helps and what holds you back.
- 02
Plan
A written plan covering where to show up, what to spend and the numbers we will be measured on.
- 03
Create & launch
Designers, developers, writers and ad managers on one team, working from our Abbotsford studio.
- 04
Measure & grow
Regular reports and steady tuning, so your budget keeps shifting toward what brings in customers.
Challenges we see
in Medical spas & aesthetics
- 01
Every clinic here offers the same menu, so we end up competing on discounts.
WHAT WE DO ABOUT ITWe pinpoint what sets you apart, your injector, technology or care, and build pages around it instead of a price cut. - 02
Meta or Google keeps rejecting my injectable and laser ads.
WHAT WE DO ABOUT ITWe write to each platform’s health and cosmetic policies, keep wording and imagery inside the rules, and appeal when a good ad is flagged. - 03
Clients book a first appointment and never rebook.
WHAT WE DO ABOUT ITReminder texts, follow-up emails timed to each treatment’s healing and top-up cycle, and simple packages that make the second visit easy. - 04
Nobody finds my injectable or laser pages on Google.
WHAT WE DO ABOUT ITOne page per treatment, written around the question people type, with common worries answered and a booking button always in reach.
With a request to improve search visibility and social media. For an Edmonton clinic offering laser and skincare treatments, that meant being easier to find through Google and local results, and running social channels that keep going week after week. It started in April 2025 and continues today.
On search: page titles, descriptions, copy and internal links, local SEO through Google Business Profile tuning and citations, and technical fixes so pages load fast, work on phones and get indexed properly. Each month brings a blog post, keyword tracking and a report. On social, new content goes out every week, planned on a calendar.
Website traffic: +30% in 3 months. New Google reviews: 50+. Google rankings: Top 5 for key services. It also pointed to a growing audience on Instagram and Facebook and a higher share of organic and local leads converting.
The building blocks are shared: a site search engines can read, a complete Google Business Profile and regular content on a schedule. What differs is the local competition and the treatments people search for most. For a clinic in Abbotsford or Chilliwack, we would study that search picture first and set targets from there, without promising any ranking.
More work with results like these.
Want a result
like this?
Let us know where you want to grow. Within one business day a strategist sends back clear next steps, and there is no obligation.