Night Owl Kitchen + Bar
- LOCATION
- Multiple locations
- DURATION
- 2026
- CAMPAIGN
- Photo and video production, plus a portal for running championships and contests, for a restaurant and bar brand with several locations.
Several locations operate under the Night Owl Kitchen + Bar name, a franchise of restaurants and bars.
Night Owl Kitchen + Bar came with two aims. The first: current photos and video for every location, showing the dishes, drinks and room. The second: a way to hold championships and contests across all its venues, with entries and winners kept together in one spot. Since the brand spans several venues, both the content and the contests have to work everywhere, not at one address. Results are still pending.
Bars and restaurants that stay lively after dinner usually give people a reason to come out: a game night, a competition, a tournament. Contests also hand a brand something to post about, so photos and clips feed the event and the event feeds the photos. With more than one venue, consistent visuals help each location feel like part of the same family while keeping its own crowd.
The problem
- New photos and video for each location
- One place to run championships and contests at every venue, with entries and winners recorded together
What we built
- Photos and video of dishes, drinks and the venues themselves
- Short videos and other social media content
- A portal for championships and contests
The platform today
- A link to the portal and further details will be added here
How we tackled it.
- 01
Discover
We review your site, search presence, ads and nearby competitors, then show you what helps and what holds you back.
- 02
Plan
A written plan covering where to show up, what to spend and the numbers we will be measured on.
- 03
Create & launch
Designers, developers, writers and ad managers on one team, working from our Abbotsford studio.
- 04
Measure & grow
Regular reports and steady tuning, so your budget keeps shifting toward what brings in customers.
Challenges we see
in Restaurants & hospitality
- 01
Weekends are packed but Tuesday and Wednesday are empty.
WHAT WE DO ABOUT ITWe build a midweek offer people can act on, promote it to nearby neighbourhoods and on your socials, and track which nights actually fill. - 02
Our photos come from a phone and don’t show the food.
WHAT WE DO ABOUT ITA planned shoot of plates, drinks, staff and the room, cut into stills and short clips you can reuse for months. - 03
People land on a PDF menu that never loads on their phone.
WHAT WE DO ABOUT ITA fast mobile page with the menu as real text, current hours, a map link and one-tap booking or ordering. - 04
Banquet and catering enquiries go to the restaurant down the road.
WHAT WE DO ABOUT ITCatering and event pages with sample menus, room capacity and a short enquiry form, shared on Google and on social.
Content and contests. It wanted fresh photos and video for each of its locations, and a way to stage championships and contests that spans the whole brand, with entries and winners recorded in one central place. Both pieces had to suit a brand that operates more than one venue.
Photography and video of the food, drinks and venues, short-form video and other social content, and a portal built for championships and contests. In short, it is media production and a contest portal for a restaurant and bar brand with several locations.
No figures have been published for this project, so this page describes the work itself: the photos and video for each location, and the contest portal. We report results for a project only once they have been measured and confirmed.
A shared contest portal suits any group of venues that wants entries and winners recorded in one place, though the rules, prizes and promotion depend on your own crowd. Good photos and short videos make a contest easier to promote. Our free marketing audit is an easy first step for Fraser Valley restaurants.
More work with results like these.
Want a result
like this?
Let us know where you want to grow. Within one business day a strategist sends back clear next steps, and there is no obligation.