ProSpec Inspections Inc.
- LOCATION
- To be confirmed
- DURATION
- Ongoing
- CAMPAIGN
- A redesigned website, a marketing strategy and day-to-day management of all marketing.
ProSpec Inspections Inc. is an inspection company that recently joined us as a full-service marketing client.
ProSpec Inspections Inc. joined us with three clear wishes. The first was a website that feels current and mirrors how the business really operates. The second was a clear strategy for its marketing, so every channel pulls in the same direction. The third was a single partner handling the whole of that marketing, not several providers. The engagement is ongoing, so this page shows work in progress rather than finished results.
People hire an inspector on trust. Before they call, they want to see who the inspector is, what an inspection covers and why the company is credible. Referrals often open the door, but the website is where a referral checks you out. Clear service descriptions, visible credentials and an easy way to get in touch carry more weight than clever slogans, and being easy to find in local search helps new customers reach you.
What they needed
- A current website that fits the business today
- A marketing plan with a clear direction
- A single partner to handle every part of marketing
What we did
- A redesigned website
- A marketing strategy to work from
- Continuing management of every marketing channel
Results
- We are still measuring results, and figures will be published after the first complete reporting period
How we tackled it.
- 01
Discover
We review your site, search presence, ads and nearby competitors, then show you what helps and what holds you back.
- 02
Plan
A written plan covering where to show up, what to spend and the numbers we will be measured on.
- 03
Create & launch
Designers, developers, writers and ad managers on one team, working from our Abbotsford studio.
- 04
Measure & grow
Regular reports and steady tuning, so your budget keeps shifting toward what brings in customers.
Challenges we see
in Professional services & real estate
- 01
Almost all my work comes from referrals, and referrals have slow months.
WHAT WE DO ABOUT ITA search-friendly site with one page per service and neighbourhood so strangers can find you, plus newsletters that keep past clients close. - 02
My website reads like a brochure, not proof that I know my field.
WHAT WE DO ABOUT ITCase studies, credentials, plain-English service pages and real photography that show your work and the people behind it. - 03
Enquiries arrive with the wrong budget, the wrong area or the wrong timing.
WHAT WE DO ABOUT ITForms that ask two or three qualifying questions, search and LinkedIn targeting by job title and area, and a short call script. - 04
Clients take months to decide, then go quiet.
WHAT WE DO ABOUT ITUseful emails, a market note or checklist, and remarketing that keeps your name in front of them until they’re ready.
A current-looking website that matches the real business, a clear strategy, and a single partner to take care of everything marketing-related. In short, ProSpec wanted site, plan and day-to-day marketing handled by one team.
Website redesign, marketing strategy and continuing management of all marketing channels. Since the engagement is ongoing, the work extends beyond the redesign, with the channels run together under one plan.
Not yet. The company has only just become a client, so we are still measuring. Numbers will be published once a full reporting period is behind us, and until then the page makes no claim about leads, traffic or revenue.
The path suits most service businesses: refresh the website so it matches the quality of the work, agree a plan, then manage the channels together. What it delivers depends on your market and how you follow up on inquiries. A free marketing audit is how we would start.
More work with results like these.
Want a result
like this?
Let us know where you want to grow. Within one business day a strategist sends back clear next steps, and there is no obligation.