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CASE STUDY 22 · CUSTOM APPAREL & PRINT

Cream Energy Group (CEG)

LOCATION
To be confirmed
DURATION
Ongoing
CAMPAIGN
Marketing support for a company that makes custom apparel and offers screen printing and embroidery.
Cream Energy Group (CEG) logo
THE CLIENT

Cream Energy Group (CEG) is a custom apparel maker that offers screen printing, embroidery and graphic design.

THE CHALLENGE

Cream Energy Group has plenty of custom apparel and print work to show, and the goal was to put the whole range online in a way that is easy to browse. The company also wanted more business, team orders included, and content that shows finished products so buyers can picture what they would receive. The work is ongoing, and results are still being documented.

THE INDUSTRY

People who order custom shirts, hoodies or uniforms want proof before they commit: photos of finished pieces, close-ups of the print and stitching, and a simple way to ask about quantities. Teams, clubs, crews and businesses often buy in bulk and compare shops by what they can see. For a Fraser Valley sports team or trades crew, a gallery of real work can matter more than a price list.

What they needed

  • Put the full range of custom apparel and print work online
  • Win more orders from businesses and teams
  • Content that shows the finished pieces

What we did

  • A website that showcases the products
  • Photos and video of the products
  • Content for social media

Results

  • We are documenting results and will add figures once the client has confirmed them
Results to follow.
HOW WE WORK

How we tackled it.

OUR PROCESS →
  1. 01

    Discover

    We review your site, search presence, ads and nearby competitors, then show you what helps and what holds you back.

  2. 02

    Plan

    A written plan covering where to show up, what to spend and the numbers we will be measured on.

  3. 03

    Create & launch

    Designers, developers, writers and ad managers on one team, working from our Abbotsford studio.

  4. 04

    Measure & grow

    Regular reports and steady tuning, so your budget keeps shifting toward what brings in customers.

PROBLEMS COMMON IN THIS INDUSTRY

Challenges we see
in Retail & e-commerce

See this industry →
  1. 01

    Shoppers search for what I stock and see the big chains first.

    WHAT WE DO ABOUT ITGoogle’s free product listings, store pages with real hours and stock, and Shopping ads priced to suit your margins.
  2. 02

    My online store gets visits but few orders.

    WHAT WE DO ABOUT ITWe speed up pages, fix the cart and checkout steps, and add clear delivery and returns details to every product page.
  3. 03

    The shop is busy on sale days and quiet in between.

    WHAT WE DO ABOUT ITA calendar of in-store events, local offers and Instagram posts that gives people a reason to drop in midweek.
  4. 04

    Customers buy once and I never hear from them again.

    WHAT WE DO ABOUT ITAn email and text list built at the till and at checkout, with welcome messages, back-in-stock alerts and seasonal reminders.
FAQ

Questions about
this project.

All FAQs →

LET’S TALK

Want a result
like this?

Let us know where you want to grow. Within one business day a strategist sends back clear next steps, and there is no obligation.

+1 (604) 800-3883(604) 800-3883 Start a project