Cream Energy Group (CEG)
- LOCATION
- To be confirmed
- DURATION
- Ongoing
- CAMPAIGN
- Marketing for a custom apparel, screen printing and embroidery company.
Cream Energy Group makes custom apparel, with screen printing, embroidery and graphic design.
Cream Energy Group makes custom apparel, offering screen printing, embroidery and graphic design. Its work is visual by nature, yet a buyer cannot judge a print or a stitch from a list of services. CEG wanted to show the full range of its custom apparel and print work online, bring in more business and team orders, and have content that shows finished products. That made the website and the camera equally important: the site had to present the range clearly, and photography and video had to show what the finished pieces actually look like.
Custom apparel is often bought by a business, a sports team, a school or an event organizer rather than a single shopper. These buyers usually want to see real finished pieces, understand the difference between screen printing and embroidery, and get a sense of turnaround before they ask for a quote. Many orders come back each season or with every new hire, so a clear portfolio and easy reordering matter as much as being found. Photos and short videos of finished work do much of the selling.
What they needed
- Show the range of custom apparel and print work online
- Bring in more business and team orders
- Content that shows finished products
What we did
- Website and product showcase
- Product photography and video
- Social content
Results
- Results are being documented. Figures will be added once confirmed with the client.
How we tackled it.
- 01
Discover
We review your site, search presence, ads and nearby competitors, then show you what helps and what holds you back.
- 02
Plan
A written plan covering where to show up, what to spend and the numbers we will be measured on.
- 03
Create & launch
Designers, developers, writers and ad managers on one team, working from our Abbotsford studio.
- 04
Measure & grow
Regular reports and steady tuning, so your budget keeps shifting toward what brings in customers.
Challenges we see
in Retail & e-commerce
- 01
Shoppers search for what I stock and see the big chains first.
WHAT WE DO ABOUT ITGoogle’s free product listings, store pages with real hours and stock, and Shopping ads priced to suit your margins. - 02
My online store gets visits but few orders.
WHAT WE DO ABOUT ITWe speed up pages, fix the cart and checkout steps, and add clear delivery and returns details to every product page. - 03
The shop is busy on sale days and quiet in between.
WHAT WE DO ABOUT ITA calendar of in-store events, local offers and Instagram posts that gives people a reason to drop in midweek. - 04
Customers buy once and I never hear from them again.
WHAT WE DO ABOUT ITAn email and text list built at the till and at checkout, with welcome messages, back-in-stock alerts and seasonal reminders.
Three things: to show the range of its custom apparel and print work online, to bring in more business and team orders, and to have content that shows finished products. For a company offering screen printing, embroidery and graphic design, the finished garment is the clearest proof of quality, so the work centres on showing it well.
Ongoing marketing across three areas: a website with a product showcase, product photography and video, and social content. The website presents the range of apparel and decoration options, the photography and video capture finished pieces, and the social content puts that work in front of the people who order for businesses and teams.
Results are being documented, and figures will be added once they are confirmed with the client. Until then, we are not publishing any numbers for this project. The engagement is ongoing, and it will be judged against the goals it was set up for, including more business and team orders.
Most print and embroidery shops sell on what their finished work looks like, so a showcase site with real product photos and steady social content is a sensible base. The details depend on who you sell to, which products you want more of and how buyers find you today. We would talk that through with you first, and we would not promise a particular volume of orders.
More work with results like these.
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like this?
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