Skinholic Aesthetics & Laser
- LOCATION
- Two locations
- DURATION
- Jan 2025 – ongoing
- CAMPAIGN
- SEO and Google Ads across the spa’s two clinic locations, running since January 2025.
A medical spa with a full range of services, among them advanced medical facials, body sculpting and laser hair removal.
Skinholic’s request centred on search and on paid ads: organic visibility, and Google Ads. The website had to rank for treatments people actually look up, the keyword plan had to bring organic visitors in, and each paid campaign had to find the audience for its own service. The spa has two clinic locations, so every searcher also had to be pointed to the clinic they could realistically visit, rather than only to the brand name.
Body-contouring and laser treatments are usually studied well before they are booked. People look into how many sessions are involved, what the experience will be like and whether they qualify, then line up nearby clinics against each other using reviews, photos and the ease of getting a consultation. Map results weigh heavily at that last step. A business with several addresses needs a separate listing and page for each one, plus ads that lead to the correct door.
What they needed
- Search engine optimization
- Google Ads
What we did
- Tuning the website for search visibility and stronger rankings
- A keyword strategy aimed at organic traffic
- Managing PPC campaigns with audiences split into segments
- Continuing ad optimization with regular performance reports
Results
- Better visibility on Google Business Profile, bringing in client inquiries and visitors from nearby
- Improved rankings for major service terms
- Organic traffic, leads and inquiries all increased
- Paid campaigns attract more clicks and convert more of them
The All In One Marketing Pro team has exhibited outstanding project management.
More regular, in-depth progress reports with insight into specific strategies.
It is here because it changed our reporting. Today every account gets a monthly report plus a live dashboard.How we tackled it.
- 01
Discover
We review your site, search presence, ads and nearby competitors, then show you what helps and what holds you back.
- 02
Plan
A written plan covering where to show up, what to spend and the numbers we will be measured on.
- 03
Create & launch
Designers, developers, writers and ad managers on one team, working from our Abbotsford studio.
- 04
Measure & grow
Regular reports and steady tuning, so your budget keeps shifting toward what brings in customers.
Challenges we see
in Medical spas & aesthetics
- 01
Every clinic here offers the same menu, so we end up competing on discounts.
WHAT WE DO ABOUT ITWe pinpoint what sets you apart, your injector, technology or care, and build pages around it instead of a price cut. - 02
Meta or Google keeps rejecting my injectable and laser ads.
WHAT WE DO ABOUT ITWe write to each platform’s health and cosmetic policies, keep wording and imagery inside the rules, and appeal when a good ad is flagged. - 03
Clients book a first appointment and never rebook.
WHAT WE DO ABOUT ITReminder texts, follow-up emails timed to each treatment’s healing and top-up cycle, and simple packages that make the second visit easy. - 04
Nobody finds my injectable or laser pages on Google.
WHAT WE DO ABOUT ITOne page per treatment, written around the question people type, with common worries answered and a booking button always in reach.
What we used.
SEO and Google Ads. The spa has two clinic locations and a menu that includes advanced medical facials, body sculpting and laser hair removal, so the work needed to cover every treatment and both clinics, not just the brand name.
Tuning the website for search visibility and rankings, a keyword plan built to attract organic visitors, PPC campaigns with audiences divided into segments, and steady ad optimization backed by regular reports. Google Business Profile belongs in the mix, because each of the two clinics has to appear in local map results.
No. The client described its results in words rather than figures: Google Business Profile visibility is better, with more local visitors and inquiries; rankings have improved for major service terms; organic traffic, leads and inquiries have risen; and PPC ads earn more clicks and conversions. We are still measuring, so no figures appear here.
Any business with more than one address needs to be found for a given treatment near the right door, so the thinking is similar. Each town would also need its own listing and page. The detail depends on your markets, competitors and ad budget, and we would not predict results.
More work with results like these.
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