How AI Assistants Decide Which Businesses to Recommend
When an AI assistant recommends three Abbotsford businesses out of the forty that could serve the request, it feels like a black […]
Campaigns That Learn Faster Than Your Competitors
Two businesses on the same street run the same budget on the same platforms for a year. One ends the year with […]
How Geofencing Marketing Can Help Abbotsford Businesses Reach Local Customers
Introduction What if your advertising could focus on the places where your potential customers actually spend time? For many Abbotsford businesses, reaching […]
Finding the AI Use Cases That Actually Pay Off
Every week an owner tells us some version of the same sentence, we know we should be using AI more, we just […]
Why Your Click Through Rate Is High but Nobody Converts
A high click through rate feels like a win. Lots of people are seeing your ad or listing and choosing to click, […]
What an LMS Costs for a Local Training Provider
Price is the question every training provider asks first and the one the industry answers worst, because search results on LMS pricing […]
Google Ads Bidding Changes You Need to Know Before August 17
Introduction Google Ads continues to change how automated bidding works across several important campaign types. A major bidding change will take effect […]
Why CRMs Fail in the First Month and How to Make One Stick
The graveyard of local business software has a crowded corner reserved for CRMs, and most of the headstones say the same thing, […]
Amplification First and Why Budget Cannot Save Boring Posts
There is a fantasy at the heart of most failed X campaigns, that paid reach is a substitute for interesting content, that […]
Recruiting Hard to Fill Roles with LinkedIn Campaigns
Every employer in the Fraser Valley knows the posting that haunts them. The licensed technician role open since spring. The Class 1 […]
How to Import Google Ads Campaigns into Microsoft Advertising
Expanding a proven Google Ads account onto Bing is the rare marketing project where the hard part is already done. Your keywords […]