Keeping Your Data Safe When You Add AI to Your Workflow
Every conversation about integrating AI into a business eventually produces the question that matters most, asked sometimes bluntly and sometimes sideways, where […]
Why Your Facebook Ads Stopped Performing After iOS Privacy Changes
Many business owners noticed the same thing over the past few years. Facebook ads that once delivered reliable results suddenly became harder […]
When a Chatbot Is Not Enough and an Agent Is
Many Fraser Valley businesses have already tried the thing they think we are selling, the website chatbot installed in 2020, the pop […]
Structured Facts and Citations That AI Models Trust
Every business has two reputations now. The one among humans, built on service and word of mouth, and the one among machines, […]
AI Research and Testing on a Local Business Budget
There is a number that used to divide marketing into castes. Above it, companies could afford research, structured testing and analysts to […]
SEO vs Google Ads for Local Businesses in Abbotsford
SEO vs Google Ads is not an either or choice. See how each works, how fast they pay off, and which one makes sense first for your local business.
A 60 Day AI Pilot Your Team Will Not Hate
The graveyard of business AI initiatives is not filled with bad ideas, it is filled with big ones. The company wide rollout […]
Hybrid Courses That Free Up Instructor Hours
Ask any training operation in the valley what limits their growth and the answer is rarely demand, it is instructor hours. The […]
Google Business Profile Optimization Tips for Abbotsford
Google Business Profile optimization helps local customers find and call you. Follow these practical steps for Abbotsford and Fraser Valley businesses.
Wiring Your Website Forms and Phones into Your CRM
Here is a small test of your business plumbing. A homeowner fills out the quote form on your website at 9pm on […]
Running a Moment Campaign Around a Local Event
Most advertising is a steady drip, the same message, week after week, wearing a groove in the audience’s attention. Moment campaigns are […]
What a LinkedIn Ads Test Really Costs
Somewhere in every conversation about LinkedIn advertising, usually early, the price question arrives wearing a frown. The platform’s clicks cost multiples of […]