SEO takes months. Paid ads can put your business at the top of Google, YouTube or social feeds as soon as campaigns are approved, in front of people searching for exactly what you sell.
The catch is that ad platforms make it easy to spend money and hard to spend it well. Without tight targeting, conversion tracking and regular optimization, budgets go to clicks that never become customers.
SIGNS YOU NEED THIS
You’re paying for clicks but not getting calls
You don’t know your cost per lead
Campaigns haven’t been reviewed in months
COMMON PROBLEMS WE FIX
Sound familiar?
The issues businesses bring to us most often, and how we solve them.
01
Spend goes to clicks that never convert
HOW WE FIX ITSearch term audits, negative keywords and tighter targeting cut wasted spend.
02
You can’t tell which ads bring in customers
HOW WE FIX ITConversion tracking across calls, forms and bookings, tied to each campaign.
03
Cost per lead keeps climbing
HOW WE FIX ITBetter landing pages, ad copy testing and bid strategy changes bring it down.
04
Campaigns run on autopilot
HOW WE FIX ITWeekly optimization and a monthly report on spend, leads and return.
BENEFITS
What you get.
What changes for your business once it’s done properly.
✓01
Results from week one
Traffic and enquiries start as soon as campaigns go live.
✓02
Full control of spend
Set daily budgets, locations, hours and audiences.
✓03
Measurable return
Every call, form and sale tracked back to the campaign that drove it.
✓04
Fast testing
Find the offers and messages that work before rolling them out elsewhere.
With All In OneWithout✓GA4, Tag Manager and Conversions API set up✕Missing or broken tracking✓A/B tests with one change at a time✕Changes based on opinion✓Budget moved to what converts✕Even spend across channels✓Monthly optimization report✕No feedback loop
We set up GA4 events and key events, Google Tag Manager, Google Ads conversion tracking with enhanced conversions, call tracking and form tracking, so every lead can be traced to its source.
It passes visitors’ cookie choices to Google tags. Google requires it for advertising to users in the EEA and UK, and in Canada, Quebec’s Law 25 requires consent for tracking cookies. We set it up with a consent banner where needed.
It sends conversion data from your server instead of the visitor’s browser, which reduces data lost to ad blockers and browser privacy limits. Meta’s Conversions API is one example.
We use UTM tagging, GA4 attribution reports and, where possible, CRM data to follow a lead from first click to booking or sale.