La Vie Executive Health Centre
- LOCATION
- Kanata, Downtown Ottawa and Oakville, ON
- DURATION
- Ongoing
- CAMPAIGN
- Website redesign, Google Ads, Meta Ads, local SEO, media production and email marketing.
Executive health assessments, longevity medicine, preventive diagnostics and personalized wellness for corporate leaders.
La Vie’s goals were specific: grow organic search visibility, and turn more of the people who arrive from search into booked assessments. For a clinic like this, being found is only half the job. An executive weighing a preventive health assessment wants to know what is included, who carries it out and how to book, and the website has to answer those questions for each location before a search visit becomes an appointment.
Executive health sits between private medicine and corporate benefits. The person researching an assessment is often the executive, but it can just as easily be an assistant or an HR lead arranging it for a leadership team. Either way, they compare what each assessment covers, how much of a working day it takes and how private the experience feels. Canadian health advertising rules limit what a clinic can claim, so the marketing that earns trust explains the process plainly and lets credentials, detail and easy booking do the persuading.
What they needed
- Grow organic search visibility
- Turn more search visitors into booked assessments
What we did
- 4-month SEO campaign
Results
How we approached it.
- 01
Discover
We audit your website, search presence, ads and competitors to find what is and isn’t working.
- 02
Plan
A clear strategy: which channels, what budget, and the targets we will report against.
- 03
Create & launch
Design, build, content and campaigns produced in-house by one connected team.
- 04
Measure & grow
Ongoing reporting and optimization, so spend moves to what brings in customers.
Challenges we see
in Healthcare & clinics
- 01
New patients can’t find you in local search
HOW WE FIX ITLocal SEO, Google Business Profile and a page for every service and location. - 02
Booking takes too many steps
HOW WE FIX ITOnline booking and a clear call to action on every page. - 03
Health advertising rules are strict
HOW WE FIX ITCompliant ad copy and landing pages, reviewed before launch. - 04
Patients choose based on reviews
HOW WE FIX ITA simple, consistent process to ask happy patients for reviews.
What we used.
- 01Web Design and DevelopmentFast, mobile-first websites
- 02Google Ads – PPCSearch, display, YouTube and shopping ads
- 03Social Media ManagementContent, community and paid social
- 04Search Engine OptimizationTechnical, on-page and local SEO
- 05Media ProductionVideo, photography and 360° tours
- 06Email MarketingNewsletters and automated sequences
More organic search visibility, and more of those search visitors going on to book an assessment. The clinic serves corporate leaders from Kanata, Downtown Ottawa and Oakville, so the work had to help people find the right location and then make the step from reading about an assessment to booking one feel simple.
The ongoing engagement covers a website redesign, Google Ads, Meta Ads, local SEO, media production and email marketing, and it included a 4-month SEO campaign. Because every channel sits with one in-house team, the ads, emails, photos and video can be planned around the same redesigned website instead of being handled separately.
The published results are +85% organic traffic and +40% appointment bookings. Those are the figures as they appear on our current website. The second number is the one that speaks to the clinic's goal, since the aim was never traffic for its own sake but more visitors booking an assessment.
The thinking carries over: work out what a booked appointment depends on, then build search, ads, media and email around that one action. The details do not carry over. Every clinic has its own services, locations, patients and regulatory limits, so the channel mix and the results would differ. A free marketing audit is a sensible way to see what applies to yours.
More results like this.
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like these?
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