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CASE STUDY 21 · PHYSIOTHERAPY

Elite Physio Ottawa

LOCATION
Ottawa, ON
DURATION
Ongoing
CAMPAIGN
Marketing for a physiotherapy and rehabilitation clinic.
Elite Physio Ottawa logo
THE CLIENT

Elite Physio Ottawa offers physiotherapy, massage therapy, pelvic floor rehab and acupuncture in Ottawa.

THE CHALLENGE

The clinic’s goals were practical: more local patients finding the clinic online, a clear service page for each treatment, and content that builds trust before the first visit. Those aims are linked. Someone in Ottawa looking for help with pain or recovery has to find the clinic in local results, land on a page that explains the treatment they are considering, and see enough of the clinic and its practitioners to feel comfortable booking an appointment.

THE INDUSTRY

People usually look for physiotherapy close to home or work, often while they are in pain or soon after an injury, and many check whether a clinic can bill their extended health plan directly. Some treatments carry more hesitation than others. Pelvic floor rehab, for example, is something people tend to research privately before they feel ready to book. Photos and video of the clinic and the practitioners, along with plain explanations of what an appointment involves, help remove that uncertainty.

What they needed

  • More local patients finding the clinic online
  • Clear service pages for each treatment
  • Content that builds trust before the first visit

What we did

  • Local search and Google Business Profile
  • Service content for physiotherapy, massage, pelvic floor rehab and acupuncture
  • Clinic photography, video and social content

Results

  • Results are being documented. Figures will be added once confirmed with the clinic.
Results pending.
HOW WE WORK

How we approached it.

OUR PROCESS →
  1. 01

    Discover

    We audit your website, search presence, ads and competitors to find what is and isn’t working.

  2. 02

    Plan

    A clear strategy: which channels, what budget, and the targets we will report against.

  3. 03

    Create & launch

    Design, build, content and campaigns produced in-house by one connected team.

  4. 04

    Measure & grow

    Ongoing reporting and optimization, so spend moves to what brings in customers.

COMMON ISSUES IN THIS INDUSTRY

Challenges we see
in Healthcare & clinics

Explore the industry →
  1. 01

    New patients can’t find you in local search

    HOW WE FIX ITLocal SEO, Google Business Profile and a page for every service and location.
  2. 02

    Booking takes too many steps

    HOW WE FIX ITOnline booking and a clear call to action on every page.
  3. 03

    Health advertising rules are strict

    HOW WE FIX ITCompliant ad copy and landing pages, reviewed before launch.
  4. 04

    Patients choose based on reviews

    HOW WE FIX ITA simple, consistent process to ask happy patients for reviews.
FAQ

Questions about
this project.

All FAQs →

LET’S TALK

Want results
like these?

Tell us where you want to grow. A strategist replies within one business day with clear next steps, with no obligation.

+1 (604) 800-3883(604) 800-3883 Start a project