Skinholic Aesthetics & Laser
- LOCATION
- Two locations
- DURATION
- Jan 2025 – ongoing
- CAMPAIGN
- SEO and Google Ads across two clinic locations, since January 2025.
A full-service medical spa providing laser hair removal, body sculpting and advanced medical facials.
Skinholic Aesthetics & Laser is a full-service medical spa offering laser hair removal, body sculpting and advanced medical facials across two clinic locations. The brief was focused on two channels: search engine optimization and Google Ads. That meant the website had to rank for the treatments people search for, the keyword plan had to earn organic traffic, and paid campaigns had to reach the right audience for each service. With two clinics in play, the work also had to help each searcher reach the location they could realistically visit.
Treatments like laser hair removal and body sculpting are usually researched before they are booked. People look up how many sessions they might need, what to expect and whether they are a good candidate, then compare nearby clinics on reviews, photos and how easy it is to get a consultation. Map results and Google Business Profile listings weigh heavily in that final comparison. For a clinic with more than one address, each location needs its own listing, its own page and ads that point to the right door.
What they needed
- Search engine optimization
- Google Ads
What we did
- Website optimization for search visibility and rankings
- Targeted keyword strategy for organic traffic
- PPC campaign management with audience segmentation
- Ongoing ad optimization and regular performance reporting
Results
- Better Google Business Profile visibility, with more local visitors and client inquiries
- Better rankings for major service terms
- More organic traffic, leads and inquiries
- Higher click-through and conversion rates from PPC
The All In One Marketing Pro team has exhibited outstanding project management.
More regular, in-depth progress reports with insight into specific strategies.
We share this because it shaped how we report: every account now gets a monthly report and a live dashboard.How we approached it.
- 01
Discover
We audit your website, search presence, ads and competitors to find what is and isn’t working.
- 02
Plan
A clear strategy: which channels, what budget, and the targets we will report against.
- 03
Create & launch
Design, build, content and campaigns produced in-house by one connected team.
- 04
Measure & grow
Ongoing reporting and optimization, so spend moves to what brings in customers.
Challenges we see
in Medical spas & aesthetics
- 01
Competing with every med spa nearby on price
HOW WE FIX ITPositioning, content and offers that show why clients should choose you. - 02
Ads get rejected or underperform
HOW WE FIX ITPlatform-compliant campaigns for cosmetic and medical treatments. - 03
Clients book once and don’t return
HOW WE FIX ITEmail, SMS and offers that bring clients back. - 04
Treatment pages don’t rank
HOW WE FIX ITTreatment-by-treatment SEO pages written to convert.
What we used.
Two services: search engine optimization and Google Ads. Skinholic is a full-service medical spa with two locations, offering laser hair removal, body sculpting and advanced medical facials, so the work needed to cover each treatment and each clinic, not just the brand name.
Website optimization for search visibility and rankings, a targeted keyword strategy for organic traffic, PPC campaign management with audience segmentation, and ongoing ad optimization with regular performance reporting. Google Business Profile is part of the channel mix, which matters when two clinics both need to appear in local map results.
Not as figures. The client described the outcomes without numbers: better Google Business Profile visibility with more local visitors and client inquiries, better rankings for major service terms, more organic traffic, leads and inquiries, and higher click-through and conversion rates from PPC. Figures are still being measured, so none are quoted here.
It can be. Being found for a specific treatment near a specific clinic is a common need for aesthetics businesses with more than one address. The details change with your markets, competition and ad budget. In a verified Clutch review, Brand Strategist Orvis Grander wrote: “The All In One Marketing Pro team has exhibited outstanding project management.”
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