{"id":17111,"date":"2026-10-28T22:00:00","date_gmt":"2026-10-29T05:00:00","guid":{"rendered":"https:\/\/allinonemarketingpro.com\/abbotsford\/blog\/cross-border-shoppers-marketing\/"},"modified":"2026-10-31T02:32:46","modified_gmt":"2026-10-31T09:32:46","slug":"cross-border-shoppers-marketing","status":"publish","type":"post","link":"https:\/\/allinonemarketingpro.com\/abbotsford\/blog\/cross-border-shoppers-marketing\/","title":{"rendered":"Sumas border shoppers: marketing to Washington customers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17111\" class=\"elementor elementor-17111\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1a38fd e-con-full aio-page e-flex e-con e-parent\" data-id=\"a1a38fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ead0443 elementor-widget elementor-widget-aio-post-progress\" data-id=\"ead0443\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aio-post-progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div aria-hidden=\"true\" style=\"position:fixed;left:0;top:0;right:0;height:4px;z-index:60;background:transparent;pointer-events:none\" data-progress><span style=\"display:block;height:100%;background:#E82400;transform:scaleX(var(--prog,0));transform-origin:left\"><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ef5fa4 elementor-widget elementor-widget-aio-post-hero\" data-id=\"6ef5fa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aio-post-hero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<header style=\"background:#093346;color:#fff;padding:clamp(140px,16vw,210px) clamp(20px,4.5vw,64px) clamp(56px,7vw,96px)\"><div style=\"max-width:1000px;margin:0 auto;display:flex;flex-direction:column;gap:28px\">\n    <nav aria-label=\"Breadcrumb\" style=\"display:flex;flex-wrap:wrap;gap:10px;white-space:nowrap;font-family:Montserrat;font-weight:600;font-size:13px;letter-spacing:.14em;color:#9FB3BE\"><a href=\"\/abbotsford\/blog\/\" style=\"color:#9FB3BE;text-decoration:none\" class=\"h1f6476f\">BLOG<\/a><span aria-hidden=\"true\">\/<\/span><span style=\"color:#fff\">MARKETING STRATEGY<\/span><\/nav>\n    <h1 style=\"margin:0;font-family:Montserrat;font-weight:800;font-size:clamp(38px,5.6vw,84px);line-height:.98;letter-spacing:-.035em;color:#fff;text-wrap:balance\">Sumas border shoppers: marketing to Washington customers<\/h1>\n    <p style=\"margin:0;max-width:760px;font-size:clamp(18px,1.6vw,21px);line-height:1.6;color:#E4E9EC;text-wrap:pretty\">Shoppers from Washington who cross at Sumas want quick answers on money, hours and the route. Here is how an Abbotsford business can give them those answers in search, on maps and in ads.<\/p>\n    <div style=\"display:flex;flex-wrap:wrap;gap:12px 28px;align-items:center;padding-top:20px;border-top:1px solid rgba(228,233,236,.2);font-size:15px;color:#E4E9EC\"><span style=\"display:flex;align-items:center;gap:10px\"><span aria-hidden=\"true\" style=\"width:36px;height:36px;display:flex;align-items:center;justify-content:center;background:#E82400;font-family:Montserrat;font-weight:800;font-size:13px;color:#fff\">AIO<\/span><span style=\"font-family:Montserrat;font-weight:700;color:#fff\">Our Abbotsford marketing team<\/span><\/span><span>5 min read<\/span><\/div>\n  <\/div><\/header>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ca445 elementor-widget elementor-widget-aio-post-takeaways\" data-id=\"c7ca445\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aio-post-takeaways.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section aria-label=\"Key takeaways\" style=\"background:#F4F7F8;padding:clamp(40px,5vw,72px) clamp(20px,4.5vw,64px)\"><div data-rv=\"ip3\" style=\"max-width:1312px;margin:0 auto;display:flex;flex-wrap:wrap;gap:24px 64px\">\n    <div style=\"flex:0 0 220px;font-family:Montserrat;font-weight:600;font-size:13px;letter-spacing:.2em;color:#45606F;padding-top:6px\">KEY TAKEAWAYS<\/div>\n    <ol style=\"flex:1 1 520px;list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,240px),1fr));gap:16px\"><li style=\"display:flex;gap:14px;align-items:flex-start;padding:20px;background:#fff;border:1px solid #DCE3E7;font-family:Montserrat;font-weight:700;font-size:16px;line-height:1.4;color:#093346;opacity:var(--rv-o,1);transform:translateY(var(--rv-y,0px));transition:opacity .6s ease 0.00s, transform .75s cubic-bezier(.2,.7,.2,1) 0.00s, box-shadow .3s, border-color .3s\"><span aria-hidden=\"true\" style=\"flex:none;width:10px;height:10px;margin-top:6px;background:#E82400\"><\/span><span>Washington shoppers decide with a US mindset: dollars, hours and a clear route from the crossing.<\/span><\/li><li style=\"display:flex;gap:14px;align-items:flex-start;padding:20px;background:#fff;border:1px solid #DCE3E7;font-family:Montserrat;font-weight:700;font-size:16px;line-height:1.4;color:#093346;opacity:var(--rv-o,1);transform:translateY(var(--rv-y,0px));transition:opacity .6s ease 0.08s, transform .75s cubic-bezier(.2,.7,.2,1) 0.08s, box-shadow .3s, border-color .3s\"><span aria-hidden=\"true\" style=\"flex:none;width:10px;height:10px;margin-top:6px;background:#E82400\"><\/span><span>State prices as Canadian dollars and say plainly whether you accept US cash or cards.<\/span><\/li><li style=\"display:flex;gap:14px;align-items:flex-start;padding:20px;background:#fff;border:1px solid #DCE3E7;font-family:Montserrat;font-weight:700;font-size:16px;line-height:1.4;color:#093346;opacity:var(--rv-o,1);transform:translateY(var(--rv-y,0px));transition:opacity .6s ease 0.16s, transform .75s cubic-bezier(.2,.7,.2,1) 0.16s, box-shadow .3s, border-color .3s\"><span aria-hidden=\"true\" style=\"flex:none;width:10px;height:10px;margin-top:6px;background:#E82400\"><\/span><span>Post Canadian holiday closures clearly, because visitors from the US may not know them.<\/span><\/li><li style=\"display:flex;gap:14px;align-items:flex-start;padding:20px;background:#fff;border:1px solid #DCE3E7;font-family:Montserrat;font-weight:700;font-size:16px;line-height:1.4;color:#093346;opacity:var(--rv-o,1);transform:translateY(var(--rv-y,0px));transition:opacity .6s ease 0.24s, transform .75s cubic-bezier(.2,.7,.2,1) 0.24s, box-shadow .3s, border-color .3s\"><span aria-hidden=\"true\" style=\"flex:none;width:10px;height:10px;margin-top:6px;background:#E82400\"><\/span><span>Choose ad locations on both sides of the border and measure what each side brings.<\/span><\/li><\/ol>\n  <\/div><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6269e3 elementor-widget elementor-widget-aio-post-body\" data-id=\"e6269e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aio-post-body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section aria-label=\"Article\" style=\"background:#fff;padding:clamp(56px,8vw,120px) clamp(20px,4.5vw,64px)\"><div style=\"max-width:1312px;margin:0 auto;display:flex;flex-wrap:wrap;gap:48px clamp(40px,6vw,96px);align-items:flex-start\">\n    <aside style=\"flex:0 1 280px;min-width:240px;position:sticky;top:100px;display:flex;flex-direction:column;gap:14px\">\n      <div style=\"font-family:Montserrat;font-weight:600;font-size:13px;letter-spacing:.2em;font-size:12px;color:#45606F\">IN THIS ARTICLE<\/div>\n      <nav aria-label=\"Table of contents\" style=\"display:flex;flex-direction:column;border-top:1px solid #DCE3E7\"><button data-on-click=\"c.go\" style=\"all:unset;cursor:pointer;box-sizing:border-box;display:grid;grid-template-columns:28px minmax(0,1fr);gap:8px;padding:12px 0;border-bottom:1px solid #DCE3E7;font-size:15px;line-height:1.4;color:#093346;transition:color .2s, padding .2s\" data-go=\"bs-0\" class=\"h77cb418 h9b802e9\"><span style=\"font-family:Montserrat;font-weight:700;font-size:12px;color:#E82400;padding-top:2px\">01<\/span><span>Who is on the other side of the crossing?<\/span><\/button><button data-on-click=\"c.go\" style=\"all:unset;cursor:pointer;box-sizing:border-box;display:grid;grid-template-columns:28px minmax(0,1fr);gap:8px;padding:12px 0;border-bottom:1px solid #DCE3E7;font-size:15px;line-height:1.4;color:#093346;transition:color .2s, padding .2s\" data-go=\"bs-1\" class=\"h77cb418 h9b802e9\"><span style=\"font-family:Montserrat;font-weight:700;font-size:12px;color:#E82400;padding-top:2px\">02<\/span><span>Say the money out loud<\/span><\/button><button data-on-click=\"c.go\" style=\"all:unset;cursor:pointer;box-sizing:border-box;display:grid;grid-template-columns:28px minmax(0,1fr);gap:8px;padding:12px 0;border-bottom:1px solid #DCE3E7;font-size:15px;line-height:1.4;color:#093346;transition:color .2s, padding .2s\" data-go=\"bs-2\" class=\"h77cb418 h9b802e9\"><span style=\"font-family:Montserrat;font-weight:700;font-size:12px;color:#E82400;padding-top:2px\">03<\/span><span>Hours that mean what they say<\/span><\/button><button data-on-click=\"c.go\" style=\"all:unset;cursor:pointer;box-sizing:border-box;display:grid;grid-template-columns:28px minmax(0,1fr);gap:8px;padding:12px 0;border-bottom:1px solid #DCE3E7;font-size:15px;line-height:1.4;color:#093346;transition:color .2s, padding .2s\" data-go=\"bs-3\" class=\"h77cb418 h9b802e9\"><span style=\"font-family:Montserrat;font-weight:700;font-size:12px;color:#E82400;padding-top:2px\">04<\/span><span>Search and maps seen from Washington<\/span><\/button><button data-on-click=\"c.go\" style=\"all:unset;cursor:pointer;box-sizing:border-box;display:grid;grid-template-columns:28px minmax(0,1fr);gap:8px;padding:12px 0;border-bottom:1px solid #DCE3E7;font-size:15px;line-height:1.4;color:#093346;transition:color .2s, padding .2s\" data-go=\"bs-4\" class=\"h77cb418 h9b802e9\"><span style=\"font-family:Montserrat;font-weight:700;font-size:12px;color:#E82400;padding-top:2px\">05<\/span><span>Ads that reach both sides<\/span><\/button><button data-on-click=\"c.go\" style=\"all:unset;cursor:pointer;box-sizing:border-box;display:grid;grid-template-columns:28px minmax(0,1fr);gap:8px;padding:12px 0;border-bottom:1px solid #DCE3E7;font-size:15px;line-height:1.4;color:#093346;transition:color .2s, padding .2s\" data-go=\"bs-future\" class=\"h77cb418 h9b802e9\"><span style=\"font-family:Montserrat;font-weight:700;font-size:12px;color:#E82400;padding-top:2px\">\u2192<\/span><span>Where cross-border marketing is heading<\/span><\/button><button data-on-click=\"c.go\" style=\"all:unset;cursor:pointer;box-sizing:border-box;display:grid;grid-template-columns:28px minmax(0,1fr);gap:8px;padding:12px 0;border-bottom:1px solid #DCE3E7;font-size:15px;line-height:1.4;color:#093346;transition:color .2s, padding .2s\" data-go=\"bs-faq\" class=\"h77cb418 h9b802e9\"><span style=\"font-family:Montserrat;font-weight:700;font-size:12px;color:#E82400;padding-top:2px\">?<\/span><span>Questions &amp; answers<\/span><\/button><\/nav>\n      <a href=\"\/abbotsford\/start-a-project\/\" style=\"display:flex;align-items:center;justify-content:center;min-height:48px;margin-top:8px;background:#E82400;color:#fff;font-family:Montserrat;font-weight:700;font-size:13px;letter-spacing:.08em;text-decoration:none\" class=\"hf3251d8\">REQUEST A FREE AUDIT<\/a>\n    <\/aside>\n    <article style=\"flex:1 1 560px;min-width:0;max-width:760px;display:flex;flex-direction:column;gap:clamp(40px,5vw,56px)\">\n      \n        <section id=\"bs-0\" style=\"display:flex;flex-direction:column;gap:18px;scroll-margin-top:110px\">\n          <div style=\"display:flex;align-items:baseline;gap:16px\"><span style=\"font-family:Montserrat;font-weight:700;font-size:14px;color:#E82400\">01<\/span><h2 style=\"margin:0;font-family:Montserrat;font-weight:800;font-size:clamp(26px,2.6vw,36px);line-height:1.12;letter-spacing:-.025em;color:#093346;text-wrap:balance\">Who is on the other side of the crossing?<\/h2><\/div>\n          <p style=\"margin:0;font-size:18px;line-height:1.75;color:#2B4A5A;text-wrap:pretty\">Abbotsford sits close to the US border, and the Sumas crossing links the Huntingdon area to Sumas, Washington. For households near the line in northwest Washington, a trip into Abbotsford is a short drive. Some already know the neighbourhood well. Others have crossed once, or never, and are deciding whether the trip is worth it before they leave.<\/p><p style=\"margin:0;font-size:18px;line-height:1.75;color:#2B4A5A;text-wrap:pretty\">A cross-border visitor asks different questions from a local. How do I get to you from the crossing? What currency do I pay in? Are you open on a Canadian holiday? Marketing for them is mostly about removing doubt in the first few seconds of a search result or a page.<\/p>\n          \n        <\/section>\n      \n        <section id=\"bs-1\" style=\"display:flex;flex-direction:column;gap:18px;scroll-margin-top:110px\">\n          <div style=\"display:flex;align-items:baseline;gap:16px\"><span style=\"font-family:Montserrat;font-weight:700;font-size:14px;color:#E82400\">02<\/span><h2 style=\"margin:0;font-family:Montserrat;font-weight:800;font-size:clamp(26px,2.6vw,36px);line-height:1.12;letter-spacing:-.025em;color:#093346;text-wrap:balance\">Say the money out loud<\/h2><\/div>\n          <p style=\"margin:0;font-size:18px;line-height:1.75;color:#2B4A5A;text-wrap:pretty\">Prices on your website are in Canadian dollars, so say that in plain words, near the prices. State whether you accept US cash and cards, and if you do, how you handle the conversion. Do not guess at exchange rates or promise savings. Rates change daily, and this guide makes no claims about them.<\/p><p style=\"margin:0;font-size:18px;line-height:1.75;color:#2B4A5A;text-wrap:pretty\">Say whether the listed price includes sales tax, because that varies by product and can surprise a shopper at the till. Put the same lines in your Google profile description and on the checkout page, so the message is consistent everywhere a visitor might look.<\/p>\n          <ul style=\"list-style:none;margin:0;padding:0;display:flex;flex-direction:column;border-top:1px solid #DCE3E7\"><li style=\"display:grid;grid-template-columns:22px minmax(0,1fr);gap:12px;padding:14px 0;border-bottom:1px solid #DCE3E7;font-size:17px;line-height:1.55;color:#093346\"><span aria-hidden=\"true\" style=\"width:8px;height:8px;margin-top:10px;background:#E82400\"><\/span><span>Prices shown in Canadian dollars, and labelled as such<\/span><\/li><li style=\"display:grid;grid-template-columns:22px minmax(0,1fr);gap:12px;padding:14px 0;border-bottom:1px solid #DCE3E7;font-size:17px;line-height:1.55;color:#093346\"><span aria-hidden=\"true\" style=\"width:8px;height:8px;margin-top:10px;background:#E82400\"><\/span><span>Whether US cash and cards are accepted<\/span><\/li><li style=\"display:grid;grid-template-columns:22px minmax(0,1fr);gap:12px;padding:14px 0;border-bottom:1px solid #DCE3E7;font-size:17px;line-height:1.55;color:#093346\"><span aria-hidden=\"true\" style=\"width:8px;height:8px;margin-top:10px;background:#E82400\"><\/span><span>Whether tax is included in the listed price<\/span><\/li><li style=\"display:grid;grid-template-columns:22px minmax(0,1fr);gap:12px;padding:14px 0;border-bottom:1px solid #DCE3E7;font-size:17px;line-height:1.55;color:#093346\"><span aria-hidden=\"true\" style=\"width:8px;height:8px;margin-top:10px;background:#E82400\"><\/span><span>A line about returns, in plain words<\/span><\/li><li style=\"display:grid;grid-template-columns:22px minmax(0,1fr);gap:12px;padding:14px 0;border-bottom:1px solid #DCE3E7;font-size:17px;line-height:1.55;color:#093346\"><span aria-hidden=\"true\" style=\"width:8px;height:8px;margin-top:10px;background:#E82400\"><\/span><span>A phone number written with the country code<\/span><\/li><\/ul>\n        <\/section>\n      \n        <section id=\"bs-2\" style=\"display:flex;flex-direction:column;gap:18px;scroll-margin-top:110px\">\n          <div style=\"display:flex;align-items:baseline;gap:16px\"><span style=\"font-family:Montserrat;font-weight:700;font-size:14px;color:#E82400\">03<\/span><h2 style=\"margin:0;font-family:Montserrat;font-weight:800;font-size:clamp(26px,2.6vw,36px);line-height:1.12;letter-spacing:-.025em;color:#093346;text-wrap:balance\">Hours that mean what they say<\/h2><\/div>\n          <p style=\"margin:0;font-size:18px;line-height:1.75;color:#2B4A5A;text-wrap:pretty\">Few things frustrate a visitor more than driving to a closed door. Check your hours on every listing and add special hours for statutory holidays. Canadian holidays do not match US ones, so a Washington shopper may not realize you close on a day they treat as ordinary. Post those closures a week ahead on your site and profile.<\/p><p style=\"margin:0;font-size:18px;line-height:1.75;color:#2B4A5A;text-wrap:pretty\">If you open later or earlier than neighbouring businesses, say so. If you take phone orders or offer pickup, make that obvious. A visitor who has crossed a border and found you shut is unlikely to try again.<\/p>\n          \n        <\/section>\n      \n        <section id=\"bs-3\" style=\"display:flex;flex-direction:column;gap:18px;scroll-margin-top:110px\">\n          <div style=\"display:flex;align-items:baseline;gap:16px\"><span style=\"font-family:Montserrat;font-weight:700;font-size:14px;color:#E82400\">04<\/span><h2 style=\"margin:0;font-family:Montserrat;font-weight:800;font-size:clamp(26px,2.6vw,36px);line-height:1.12;letter-spacing:-.025em;color:#093346;text-wrap:balance\">Search and maps seen from Washington<\/h2><\/div>\n          <p style=\"margin:0;font-size:18px;line-height:1.75;color:#2B4A5A;text-wrap:pretty\">A shopper in Washington typing a search on a phone sees different results from a local in Abbotsford. Make sure your business shows Abbotsford, BC, Canada clearly in its address and descriptions. Mention that you are near the Sumas crossing if that is true. Build a page with directions from the crossing, checked by driving the route yourself.<\/p><p style=\"margin:0;font-size:18px;line-height:1.75;color:#2B4A5A;text-wrap:pretty\">Some visitors switch off mobile data after crossing, so a fast, light page and an address they can save before they leave help. Add a photo of your entrance and the parking, since an unfamiliar town is harder to navigate than a familiar one.<\/p>\n          \n        <\/section>\n      \n        <section id=\"bs-4\" style=\"display:flex;flex-direction:column;gap:18px;scroll-margin-top:110px\">\n          <div style=\"display:flex;align-items:baseline;gap:16px\"><span style=\"font-family:Montserrat;font-weight:700;font-size:14px;color:#E82400\">05<\/span><h2 style=\"margin:0;font-family:Montserrat;font-weight:800;font-size:clamp(26px,2.6vw,36px);line-height:1.12;letter-spacing:-.025em;color:#093346;text-wrap:balance\">Ads that reach both sides<\/h2><\/div>\n          <p style=\"margin:0;font-size:18px;line-height:1.75;color:#2B4A5A;text-wrap:pretty\">Google Ads lets you choose the places you reach, including cities and regions in Washington State, and Meta ads can do the same on Facebook and Instagram. Start with a modest budget on nearby Washington communities and Abbotsford together, and read results by location. If one side responds better, move the money there.<\/p><p style=\"margin:0;font-size:18px;line-height:1.75;color:#2B4A5A;text-wrap:pretty\">Write ad copy that matches the page: Canadian dollars, accepted payments and hours. Keep claims honest. This guide does not cover customs or duty rules, and your ads should not either; point visitors to official border sources for that. Our paid search and social teams can set up and measure the campaign.<\/p>\n          \n        <\/section>\n      \n      <section id=\"bs-future\" data-rv=\"ip4\" style=\"scroll-margin-top:110px;position:relative;overflow:hidden;background:#093346;color:#fff;padding:clamp(28px,4vw,48px);display:flex;flex-direction:column;gap:20px\">\n        <span aria-hidden=\"true\" style=\"position:absolute;inset:0;background-image:linear-gradient(rgba(159,220,240,.10) 1px,transparent 1px),linear-gradient(90deg,rgba(159,220,240,.10) 1px,transparent 1px);background-size:40px 40px;pointer-events:none\"><\/span>\n        <div style=\"position:relative;display:flex;align-items:center;gap:12px;font-family:Montserrat;font-weight:600;font-size:13px;letter-spacing:.2em;font-size:12px;color:#9FB3BE\"><span aria-hidden=\"true\" style=\"width:10px;height:10px;background:#E82400\"><\/span>WHAT'S NEXT \u00b7 EMERGING TECH<\/div>\n        <h2 style=\"position:relative;margin:0;font-family:Montserrat;font-weight:800;font-size:clamp(26px,2.8vw,38px);line-height:1.1;letter-spacing:-.025em;color:#fff\">Where cross-border marketing is heading<\/h2>\n        <p style=\"position:relative;margin:0;font-size:17px;line-height:1.7;color:#E4E9EC\">Border conditions, exchange rates and travel habits shift from year to year, so your messaging has to be easy to change. Assistants and map apps already answer questions such as whether a shop is open today, and they take their answers from your profile. Keep hours and payment details current, review your ad locations every season and let your own numbers, not assumptions, decide where to spend.<\/p>\n        <ol style=\"position:relative;list-style:none;margin:0;padding:0;display:flex;flex-direction:column;border-top:1px solid rgba(228,233,236,.2)\"><li style=\"display:grid;grid-template-columns:44px minmax(0,1fr);gap:12px;padding:16px 0;border-bottom:1px solid rgba(228,233,236,.2);font-family:Montserrat;font-weight:700;font-size:17px;line-height:1.4;color:#fff;opacity:var(--rv-o,1);transform:translateY(var(--rv-y,0px));transition:opacity .6s ease 0.00s, transform .75s cubic-bezier(.2,.7,.2,1) 0.00s, box-shadow .3s, border-color .3s\"><span style=\"font-weight:300;font-size:22px;color:#9FB3BE\">01<\/span><span>Map apps and assistants answering open-today questions for visitors<\/span><\/li><li style=\"display:grid;grid-template-columns:44px minmax(0,1fr);gap:12px;padding:16px 0;border-bottom:1px solid rgba(228,233,236,.2);font-family:Montserrat;font-weight:700;font-size:17px;line-height:1.4;color:#fff;opacity:var(--rv-o,1);transform:translateY(var(--rv-y,0px));transition:opacity .6s ease 0.12s, transform .75s cubic-bezier(.2,.7,.2,1) 0.12s, box-shadow .3s, border-color .3s\"><span style=\"font-weight:300;font-size:22px;color:#9FB3BE\">02<\/span><span>Location-aware ads adjusted as travel patterns change<\/span><\/li><li style=\"display:grid;grid-template-columns:44px minmax(0,1fr);gap:12px;padding:16px 0;border-bottom:1px solid rgba(228,233,236,.2);font-family:Montserrat;font-weight:700;font-size:17px;line-height:1.4;color:#fff;opacity:var(--rv-o,1);transform:translateY(var(--rv-y,0px));transition:opacity .6s ease 0.24s, transform .75s cubic-bezier(.2,.7,.2,1) 0.24s, box-shadow .3s, border-color .3s\"><span style=\"font-weight:300;font-size:22px;color:#9FB3BE\">03<\/span><span>Payment and currency notes becoming a standard part of local pages<\/span><\/li><\/ol>\n      <\/section>\n      <section id=\"bs-faq\" style=\"scroll-margin-top:110px;display:flex;flex-direction:column;gap:16px\">\n        <div style=\"font-family:Montserrat;font-weight:600;font-size:13px;letter-spacing:.2em;color:#45606F\">Q&amp;A<\/div>\n        <h2 style=\"margin:0;font-family:Montserrat;font-weight:800;font-size:clamp(26px,2.6vw,36px);line-height:1.12;letter-spacing:-.025em;color:#093346\">Questions &amp; answers<\/h2>\n        <div style=\"border-top:1px solid #093346\"><div style=\"border-bottom:1px solid #C5D0D6\"><h3 style=\"margin:0\"><button data-on-click=\"q.toggle\" aria-expanded=\"false\" style=\"all:unset;cursor:pointer;box-sizing:border-box;width:100%;min-height:64px;padding:18px 0;display:flex;justify-content:space-between;align-items:center;gap:24px;font-family:Montserrat;font-weight:700;font-size:clamp(17px,1.5vw,19px);line-height:1.35;color:#093346;transition:padding .2s\" data-acc-btn class=\"hd57228f h9b802e9\"><span>How do I show up for searches from Washington?<\/span><span aria-hidden=\"true\" style=\"flex:none;width:36px;height:36px;display:flex;align-items:center;justify-content:center;border:1px solid #C5D0D6;font-size:22px;color:#E82400\" data-acc-icon>+<\/span><\/button><\/h3><p style=\"margin:0;padding:0 0 22px;font-size:17px;line-height:1.65;color:#2B4A5A\" hidden=\"\" data-acc-panel>Make sure your business name, address and descriptions clearly say Abbotsford, BC, Canada. Keep your Google profile complete, mention the Sumas crossing if it is true, and write pages that answer cross-border questions about currency, hours and directions. Then consider location-targeted ads aimed at nearby Washington communities.<\/p><\/div><div style=\"border-bottom:1px solid #C5D0D6\"><h3 style=\"margin:0\"><button data-on-click=\"q.toggle\" aria-expanded=\"false\" style=\"all:unset;cursor:pointer;box-sizing:border-box;width:100%;min-height:64px;padding:18px 0;display:flex;justify-content:space-between;align-items:center;gap:24px;font-family:Montserrat;font-weight:700;font-size:clamp(17px,1.5vw,19px);line-height:1.35;color:#093346;transition:padding .2s\" data-acc-btn class=\"hd57228f h9b802e9\"><span>Should I list prices in US dollars for Washington shoppers?<\/span><span aria-hidden=\"true\" style=\"flex:none;width:36px;height:36px;display:flex;align-items:center;justify-content:center;border:1px solid #C5D0D6;font-size:22px;color:#E82400\" data-acc-icon>+<\/span><\/button><\/h3><p style=\"margin:0;padding:0 0 22px;font-size:17px;line-height:1.65;color:#2B4A5A\" hidden=\"\" data-acc-panel>Be careful. Exchange rates change, so a converted price can be wrong by the time someone reads it. A safer approach is to show Canadian dollars clearly and explain which payments you accept. If you do show US amounts, label them as estimates and say how often you update them.<\/p><\/div><div style=\"border-bottom:1px solid #C5D0D6\"><h3 style=\"margin:0\"><button data-on-click=\"q.toggle\" aria-expanded=\"false\" style=\"all:unset;cursor:pointer;box-sizing:border-box;width:100%;min-height:64px;padding:18px 0;display:flex;justify-content:space-between;align-items:center;gap:24px;font-family:Montserrat;font-weight:700;font-size:clamp(17px,1.5vw,19px);line-height:1.35;color:#093346;transition:padding .2s\" data-acc-btn class=\"hd57228f h9b802e9\"><span>Can I advertise customs or duty details to cross-border shoppers?<\/span><span aria-hidden=\"true\" style=\"flex:none;width:36px;height:36px;display:flex;align-items:center;justify-content:center;border:1px solid #C5D0D6;font-size:22px;color:#E82400\" data-acc-icon>+<\/span><\/button><\/h3><p style=\"margin:0;padding:0 0 22px;font-size:17px;line-height:1.65;color:#2B4A5A\" hidden=\"\" data-acc-panel>We do not recommend making customs or duty claims in your marketing. Those rules are set by border authorities and can change. Keep your messaging to what you control, such as prices, hours, payment methods and directions, and send visitors to official government sources for border questions.<\/p><\/div><div style=\"border-bottom:1px solid #C5D0D6\"><h3 style=\"margin:0\"><button data-on-click=\"q.toggle\" aria-expanded=\"false\" style=\"all:unset;cursor:pointer;box-sizing:border-box;width:100%;min-height:64px;padding:18px 0;display:flex;justify-content:space-between;align-items:center;gap:24px;font-family:Montserrat;font-weight:700;font-size:clamp(17px,1.5vw,19px);line-height:1.35;color:#093346;transition:padding .2s\" data-acc-btn class=\"hd57228f h9b802e9\"><span>Do you help businesses near the border in Abbotsford?<\/span><span aria-hidden=\"true\" style=\"flex:none;width:36px;height:36px;display:flex;align-items:center;justify-content:center;border:1px solid #C5D0D6;font-size:22px;color:#E82400\" data-acc-icon>+<\/span><\/button><\/h3><p style=\"margin:0;padding:0 0 22px;font-size:17px;line-height:1.65;color:#2B4A5A\" hidden=\"\" data-acc-panel>Yes. Our studio is on South Fraser Way in Abbotsford, and we can meet by phone, by video or in person. We start with a free marketing audit of your listings, website and ads, and we plan any cross-border campaign from your own numbers rather than assumptions.<\/p><\/div><\/div>\n      <\/section>\n      <a href=\"\/abbotsford\/blog\/marketing-to-ufv-students\/\" style=\"display:flex;flex-direction:column;gap:8px;padding:24px 28px;background:#F4F7F8;border-left:4px solid #E82400;text-decoration:none;color:#093346\" class=\"h84e77ca\"><span style=\"font-family:Montserrat;font-weight:600;font-size:13px;letter-spacing:.2em;font-size:12px;color:#45606F\">NEXT ARTICLE<\/span><span style=\"font-family:Montserrat;font-weight:800;font-size:20px;line-height:1.25\">Marketing to UFV Students in Abbotsford and Chilliwack \u2192<\/span><\/a>\n    <\/article>\n  <\/div><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26db6f6 elementor-widget elementor-widget-aio-post-services\" data-id=\"26db6f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aio-post-services.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section aria-labelledby=\"po-svc\" style=\"background:#F4F7F8;padding:clamp(56px,8vw,120px) clamp(20px,4.5vw,64px)\"><div data-rv=\"ip5\" style=\"max-width:1312px;margin:0 auto;display:flex;flex-direction:column;gap:clamp(28px,4vw,44px)\"><div style=\"display:flex;flex-wrap:wrap;gap:16px 64px;justify-content:space-between;align-items:flex-end\"><div style=\"display:flex;flex-direction:column;gap:16px\"><div style=\"font-family:Montserrat;font-weight:600;font-size:13px;letter-spacing:.2em;color:#45606F\">RELATED SERVICES<\/div><h2 id=\"po-svc\" style=\"margin:0;font-family:Montserrat;font-weight:800;font-size:clamp(30px,3.6vw,52px);line-height:1;letter-spacing:-.03em;color:#093346\">Prefer to hand this off?<\/h2><\/div><\/div>\n    <ul style=\"list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,260px),1fr));gap:16px\"><li style=\"display:flex\"><a href=\"\/abbotsford\/services\/google-ads-ppc\/\" style=\"flex:1;display:flex;flex-direction:column;gap:12px;padding:28px;background:#fff;border:1px solid #DCE3E7;text-decoration:none;color:#093346;opacity:var(--rv-o,1);transform:translateY(var(--rv-y,0px));transition:opacity .6s ease 0.00s, transform .75s cubic-bezier(.2,.7,.2,1) 0.00s, box-shadow .3s, border-color .3s\" class=\"he16b05b\"><span style=\"display:flex;justify-content:space-between\"><span style=\"font-family:Montserrat;font-weight:300;font-size:32px;line-height:1;color:#9FB0BA\">01<\/span><span aria-hidden=\"true\" style=\"color:#E82400;font-weight:700\">\u2192<\/span><\/span><span style=\"font-family:Montserrat;font-weight:800;font-size:20px;line-height:1.15\">Google Ads \u2013 PPC<\/span><span style=\"font-size:15px;line-height:1.5;color:#45606F\">Calls and bookings from local searches<\/span><\/a><\/li><li style=\"display:flex\"><a href=\"\/abbotsford\/services\/search-engine-optimization-services\/\" style=\"flex:1;display:flex;flex-direction:column;gap:12px;padding:28px;background:#fff;border:1px solid #DCE3E7;text-decoration:none;color:#093346;opacity:var(--rv-o,1);transform:translateY(var(--rv-y,0px));transition:opacity .6s ease 0.08s, transform .75s cubic-bezier(.2,.7,.2,1) 0.08s, box-shadow .3s, border-color .3s\" class=\"he16b05b\"><span style=\"display:flex;justify-content:space-between\"><span style=\"font-family:Montserrat;font-weight:300;font-size:32px;line-height:1;color:#9FB0BA\">02<\/span><span aria-hidden=\"true\" style=\"color:#E82400;font-weight:700\">\u2192<\/span><\/span><span style=\"font-family:Montserrat;font-weight:800;font-size:20px;line-height:1.15\">Search Engine Optimization<\/span><span style=\"font-size:15px;line-height:1.5;color:#45606F\">Be found on Google across the valley<\/span><\/a><\/li><li style=\"display:flex\"><a href=\"\/abbotsford\/services\/meta-ads\/\" style=\"flex:1;display:flex;flex-direction:column;gap:12px;padding:28px;background:#fff;border:1px solid #DCE3E7;text-decoration:none;color:#093346;opacity:var(--rv-o,1);transform:translateY(var(--rv-y,0px));transition:opacity .6s ease 0.16s, transform .75s cubic-bezier(.2,.7,.2,1) 0.16s, box-shadow .3s, border-color .3s\" class=\"he16b05b\"><span style=\"display:flex;justify-content:space-between\"><span style=\"font-family:Montserrat;font-weight:300;font-size:32px;line-height:1;color:#9FB0BA\">03<\/span><span aria-hidden=\"true\" style=\"color:#E82400;font-weight:700\">\u2192<\/span><\/span><span style=\"font-family:Montserrat;font-weight:800;font-size:20px;line-height:1.15\">Meta Ads<\/span><span style=\"font-size:15px;line-height:1.5;color:#45606F\">Reach valley customers before they search<\/span><\/a><\/li><\/ul>\n  <\/div><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae68979 elementor-widget elementor-widget-aio-post-more\" data-id=\"ae68979\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aio-post-more.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section aria-labelledby=\"po-more\" style=\"background:#fff;padding:clamp(56px,8vw,120px) clamp(20px,4.5vw,64px)\"><div data-rv=\"ip6\" style=\"max-width:1312px;margin:0 auto;display:flex;flex-direction:column;gap:clamp(28px,4vw,44px)\"><div style=\"display:flex;flex-wrap:wrap;gap:16px 64px;justify-content:space-between;align-items:flex-end\"><div style=\"display:flex;flex-direction:column;gap:16px\"><div style=\"font-family:Montserrat;font-weight:600;font-size:13px;letter-spacing:.2em;color:#45606F\">KEEP READING<\/div><h2 id=\"po-more\" style=\"margin:0;font-family:Montserrat;font-weight:800;font-size:clamp(30px,3.6vw,52px);line-height:1;letter-spacing:-.03em;color:#093346\">More articles<\/h2><\/div><a href=\"\/abbotsford\/blog\/\" style=\"font-family:Montserrat;font-weight:700;font-size:14px;color:#093346;text-decoration:none;border-bottom:1px solid #093346;padding:8px 0 4px\">All articles \u2192<\/a><\/div>\n    <ul style=\"list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(auto-fill,minmax(min(100%,320px),1fr));gap:16px\"><li style=\"display:flex\"><a href=\"https:\/\/allinonemarketingpro.com\/abbotsford\/blog\/core-web-vitals-explained-for-business-owners\/\" style=\"flex:1;display:flex;flex-direction:column;gap:16px;padding:clamp(24px,2.4vw,32px);background:#fff;border:1px solid #DCE3E7;text-decoration:none;color:#093346;min-height:280px;opacity:var(--rv-o,1);transform:translateY(var(--rv-y,0px));transition:opacity .6s ease 0.00s, transform .75s cubic-bezier(.2,.7,.2,1) 0.00s, box-shadow .3s, border-color .3s\" class=\"h60c859c\"><span style=\"display:flex;justify-content:space-between;align-items:center;gap:12px\"><span style=\"font-family:Montserrat;font-weight:600;font-size:13px;letter-spacing:.2em;font-size:12px;color:#E82400\">BLOG<\/span><span style=\"font-size:13px;color:#45606F;white-space:nowrap\">6 min read<\/span><\/span><span style=\"font-family:Montserrat;font-weight:800;font-size:clamp(21px,1.9vw,26px);line-height:1.15;letter-spacing:-.02em;text-wrap:balance\">Core Web Vitals Explained for Busy Business Owners<\/span><span style=\"font-size:15px;line-height:1.55;color:#2B4A5A\">Core Web Vitals measure how fast and stable your website feels. Learn what LCP, INP and CLS mean, why they matter and how to improve them.<\/span><span style=\"margin-top:auto;padding-top:16px;border-top:1px solid #DCE3E7;font-family:Montserrat;font-weight:700;font-size:13px;letter-spacing:.08em;color:#093346\">READ ARTICLE \u2192<\/span><\/a><\/li><li style=\"display:flex\"><a href=\"https:\/\/allinonemarketingpro.com\/abbotsford\/blog\/starting-a-business-in-abbotsford\/\" style=\"flex:1;display:flex;flex-direction:column;gap:16px;padding:clamp(24px,2.4vw,32px);background:#fff;border:1px solid #DCE3E7;text-decoration:none;color:#093346;min-height:280px;opacity:var(--rv-o,1);transform:translateY(var(--rv-y,0px));transition:opacity .6s ease 0.08s, transform .75s cubic-bezier(.2,.7,.2,1) 0.08s, box-shadow .3s, border-color .3s\" class=\"h60c859c\"><span style=\"display:flex;justify-content:space-between;align-items:center;gap:12px\"><span style=\"font-family:Montserrat;font-weight:600;font-size:13px;letter-spacing:.2em;font-size:12px;color:#E82400\">MARKETING STRATEGY<\/span><span style=\"font-size:13px;color:#45606F;white-space:nowrap\">6 min read<\/span><\/span><span style=\"font-family:Montserrat;font-weight:800;font-size:clamp(21px,1.9vw,26px);line-height:1.15;letter-spacing:-.02em;text-wrap:balance\">Starting a business in Abbotsford: from licence to first customers<\/span><span style=\"font-size:15px;line-height:1.55;color:#2B4A5A\">Getting your Abbotsford business licence is step one. Getting found is step two. Here is the order that suits a new owner: the City's page, a Google profile, a simple site, early reviews and a local network.<\/span><span style=\"margin-top:auto;padding-top:16px;border-top:1px solid #DCE3E7;font-family:Montserrat;font-weight:700;font-size:13px;letter-spacing:.08em;color:#093346\">READ ARTICLE \u2192<\/span><\/a><\/li><li style=\"display:flex\"><a href=\"https:\/\/allinonemarketingpro.com\/abbotsford\/blog\/chilliwack-business-licence-marketing\/\" style=\"flex:1;display:flex;flex-direction:column;gap:16px;padding:clamp(24px,2.4vw,32px);background:#fff;border:1px solid #DCE3E7;text-decoration:none;color:#093346;min-height:280px;opacity:var(--rv-o,1);transform:translateY(var(--rv-y,0px));transition:opacity .6s ease 0.16s, transform .75s cubic-bezier(.2,.7,.2,1) 0.16s, box-shadow .3s, border-color .3s\" class=\"h60c859c\"><span style=\"display:flex;justify-content:space-between;align-items:center;gap:12px\"><span style=\"font-family:Montserrat;font-weight:600;font-size:13px;letter-spacing:.2em;font-size:12px;color:#E82400\">MARKETING STRATEGY<\/span><span style=\"font-size:13px;color:#45606F;white-space:nowrap\">5 min read<\/span><\/span><span style=\"font-family:Montserrat;font-weight:800;font-size:clamp(21px,1.9vw,26px);line-height:1.15;letter-spacing:-.02em;text-wrap:balance\">After your Chilliwack business licence: a marketing checklist by neighbourhood<\/span><span style=\"font-size:15px;line-height:1.55;color:#2B4A5A\">Chilliwack is one city with several centres, and each searches a little differently. Once the City of Chilliwack licence is in hand, work through this checklist for downtown, Sardis, Vedder and Promontory.<\/span><span style=\"margin-top:auto;padding-top:16px;border-top:1px solid #DCE3E7;font-family:Montserrat;font-weight:700;font-size:13px;letter-spacing:.08em;color:#093346\">READ ARTICLE \u2192<\/span><\/a><\/li><\/ul>\n  <\/div><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d642442 elementor-widget elementor-widget-aio-cta-band\" data-id=\"d642442\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aio-cta-band.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section aria-labelledby=\"po-cta\" style=\"background:#093346;color:#fff;padding:clamp(64px,9vw,120px) clamp(20px,4.5vw,64px)\"><div style=\"max-width:1312px;margin:0 auto;display:flex;flex-wrap:wrap;gap:32px 64px;align-items:flex-end;justify-content:space-between\"><h2 id=\"po-cta\" style=\"margin:0;font-family:Montserrat;font-weight:800;font-size:clamp(34px,5vw,72px);line-height:.95;letter-spacing:-.035em;color:#fff\">Want to put this<br>into practice?<\/h2><div style=\"display:flex;flex-wrap:wrap;gap:12px\"><a href=\"\/abbotsford\/start-a-project\/\" style=\"display:flex;align-items:center;min-height:56px;padding:0 28px;background:#E82400;color:#fff;font-family:Montserrat;font-weight:700;font-size:15px;letter-spacing:.06em;text-decoration:none;white-space:nowrap\" class=\"hf3251d8\">CONTACT OUR TEAM<\/a><a href=\"tel:+16048003883\" style=\"display:flex;align-items:center;min-height:56px;padding:0 28px;border:1px solid #9FB3BE;color:#fff;font-family:Montserrat;font-weight:700;font-size:15px;letter-spacing:.06em;text-decoration:none;white-space:nowrap\" class=\"he524528\">CALL +1 (604) 800-3883<\/a><\/div><\/div><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Abbotsford businesses can win shoppers from Washington who cross at Sumas with clear currency and hours messaging, accurate maps and carefully aimed ads.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[324],"tags":[],"class_list":["post-17111","post","type-post","status-publish","format-standard","hentry","category-marketing-strategy"],"_links":{"self":[{"href":"https:\/\/allinonemarketingpro.com\/abbotsford\/wp-json\/wp\/v2\/posts\/17111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allinonemarketingpro.com\/abbotsford\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allinonemarketingpro.com\/abbotsford\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allinonemarketingpro.com\/abbotsford\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/allinonemarketingpro.com\/abbotsford\/wp-json\/wp\/v2\/comments?post=17111"}],"version-history":[{"count":1,"href":"https:\/\/allinonemarketingpro.com\/abbotsford\/wp-json\/wp\/v2\/posts\/17111\/revisions"}],"predecessor-version":[{"id":17120,"href":"https:\/\/allinonemarketingpro.com\/abbotsford\/wp-json\/wp\/v2\/posts\/17111\/revisions\/17120"}],"wp:attachment":[{"href":"https:\/\/allinonemarketingpro.com\/abbotsford\/wp-json\/wp\/v2\/media?parent=17111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allinonemarketingpro.com\/abbotsford\/wp-json\/wp\/v2\/categories?post=17111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allinonemarketingpro.com\/abbotsford\/wp-json\/wp\/v2\/tags?post=17111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}